Yomiuri Shimbun October 2007 Opinion Poll (07-36)

Key Issues
  • Evaluation of the Fukuda administration/Cabinet
  • Impression of LDP President/Prime Minister Fukuda vs. DPJ President Ozawa
  • Media-related questions: newspaper, TV coverage
  • Reading habits
Dates Conducted

October 6 and 7, 2007

Methodology

Yomiuri conducted the poll in individual interviews on October 6 and 7, 2007, using a stratified two-stage random sample of 3,000 voters in 250 different locations. 1,812 people, or 60.4% of those selected, responded.

 

Survey

Q1. Do you support or not support the Fukuda cabinet?

Support 59.1%
Do not support 26.7%
Other 3.1%
Do not know; No answer 11.2%

SQ1. [For those who answered “Support” to Q1]

Please select up to two reasons from the following list for why you support the Fukuda cabinet.

Positively evaluate its political stance 25.3%
Feel that it is stable 43.7%
Can trust the Prime Minister 28.5%
Positively evaluate its economic policies 8.0%
Positively evaluate its foreign policy 8.6%
It is a coalition between the Liberal Democratic Party and the Komeito Party 6.5%
Fukuda is an LDP Prime Minister 13.2%
It is better than previous cabinets 19.2%
Other; Do not know; No answer 5.4%

SQ2. [Those who answered “Do not support” to Q1 only]

Please select up to two reasons from the following list for why you do not support the Fukuda cabinet.

Cannot positively evaluate its political stance 28.8%
Do not feel that the cabinet is stable 25.7%
Cannot trust the Prime Minister 23.6%
Cannot support the administration’s economic policies 26.9%
Cannot support the administration’s foreign policy 12.0%
It is a coalition between the Liberal Democratic Party and the Komeito Party 20.1%
Fukuda is an LDP Prime Minister 14.7%
It is worse than previous cabinets 4.8%
Other; Do not know; No answer 5.8%

 Figures in parentheses are results from polls conducted in June 2007

Q2. From the list below, please select all applicable issues you would like the Fukuda cabinet to prioritize and address:

Economic conditions/job security 51.1%
Fiscal reconstruction 20. 5%
Tax reform and the issue of the consumption tax 31.5%
Social security reform, including pensions and healthcare 66.0%
Support for child care and countermeasures for declining birthrates 26.8%
Education reform 18.2%
Problems of income disparities 22.6%
Administrative reform, such as cutting back the number of government employees 16.3%
Politics and money issues 35.0%
Foreign policy toward Asia, including China and South Korea 14.1%
Issues with North Korea 26.5%
National defense and security 12.9%
Constitutional revision 5.6%
Disaster prevention and crisis management 8.7%
Public safety and crime prevention 18.4%
Environmental protection 21.3%
Food safety 22.6%
Other; Nothing special; Do not know; No answer 2.9%

Q3. How long do you want the Fukuda Cabinet to continue? Please select one from the list of responses.

As long as possible 32.3%
2 or 3 years 25.3%
About 1 year 18.7%
About half a year 7.3%
Want resignation as soon as possible 8.8%
Other 0.4%
Do not know; No answer 7.2%

Q4. Which political party do you currently support? Please select one.

Liberal Democratic Party 37.8% (29.3)
Democratic Party of Japan 18.0% (20.9)
Komeito Party 2.9% ( 3.3)
Japan Communist Party 2.5% ( 1.8)
Social Democratic Party of Japan 0.9% ( 1.0)
The New People’s Party — ( 0.2)
The New Party Nippon 0.1% ( 0.2)
Other — ( —)
Do not support any party 36.9% (42.4)
Do not know; No answer 0.8% ( 1.0)

Figures in parentheses are results from polls conducted in September 2007

Q5. On the following four points, please give your impression of Prime Minister Fukuda vs. Democratic Party of Japan leader Ozawa.

S1. Do you think Prime Minister Fukuda or DPJ leader Ozawa has more leadership ability?

Fukuda 47.1%
Ozawa 39.0%
Do not know; No answer 13.9%

S2. What about political ideals/objectives?

Fukuda 48.1%
Ozawa 34.1%
Do not know; No answer 17.9%

S3. What about explanatory power toward the public?

Fukuda 52.3%
Ozawa 30.2%
Do not know; No answer 17.5%

S4. What about agreeability?

Fukuda 69.1%
Ozawa 17.7%
Do not know; No answer 13.2%

Q6. On important matters or deliberations on the budget, what sort of stance do you think the opposition party should take towards the Fukuda Cabinet? Please select one from the following.

Remain confrontational and force Cabinet to resign 10.4%
Get concessions from the ruling party with an aim to realize opposition party’s demands 20.0%
Search for common ground with the ruling party, aiming for a compromise solution 51.0%
Cooperate thoroughly with the ruling party 10.2%
Do not know; No answer 8.4 %

Q7. Under the Anti-Terrorism Special Measures Law, Japan ‘s Maritime Self Defense Force vessels have been sent to the Indian Ocean to carry out refueling activities in support of the multinational army fighting the war on terror in Afghanistan . The law permitting this activity is set to expire on November 1; do you approve or are you against the continuation of the Maritime Self Defense Force refueling activities?

Approve 49.1%
Against 37.2%
Do not know; No answer 13.7%

Q8. Do you think the Democratic Party of Japan has the capacity to govern or not?

Yes 35.0% (31.9)
No 50.3% (54.7)
Do not know; No answer 14.7% (13.4)

Figures in parentheses are results from polls conducted in September 2007

Q9. The following are questions related to media, specifically newspapers.

S1. Do you think newspapers provide you with necessary information or information that is useful to you in your daily life or not?

Provides sufficient information 35.8% (37.3)
Generally provides information 53.0% (52.6)
Do not really provide information 7.2% ( 6.2)
Provides nearly no information 1.5% ( 1.8)
Do not know; No answer 2.5% ( 2.1)

Figures in parentheses are results from polls conducted in September 2006

S2. Do you think newspapers convey facts/opinions from various standpoints in a fair and impartial way or not?

Sufficiently impartial 15.8% (15.3)
Generally impartial 56.0% (58.8)
Not really impartial 17.5% (17.0
Not impartial 5.6% ( 4.9)
Do not know; No answer 5.0% ( 4.0)

Figures in parentheses are results from polls conducted in September 2006

S3. Do you think newspaper press reports are vigilant about not infringing upon citizens’ rights/privacy?

Sufficiently vigilant 17.8% (20.5)
Generally vigilant 55.1% (57.9)
Not really vigilant 17.8 % (14.6)
Not vigilant 4.5% ( 3.2)
Do not know; No answer 4.8% ( 3.7)

Figures in parentheses are results from polls conducted in September 2006

S4. Overall, do you trust newspaper reports or not?

Greatly trust 22.2 % (24.0)
Generally trust 64.8% (65.5)
Do not really trust 8.3% ( 7.4)
Do not trust much at all 1.9% ( 1.4)
Do not know; No answer 2.7% ( 1.7)

Figures in parentheses are results from polls conducted in September 2006

Q10. The following questions are on television.

S1. Overall, do you think TV coverage is vigilant about not to infringing upon citizens’ rights/privacy?

Sufficiently vigilant 8.2% ( 8.3)
Generally vigilant 38.1% (38.4)
Not really vigilant 37.6 % (37.3)
Not vigilant 13.6% (14.1)
Do not know; No answer 2.5% ( 1.8)

Figures in parentheses are results from polls conducted in September 2006

S2. Overall, do you trust TV coverage or not?

Greatly trust 8.1% ( 9.2)
Generally trust 54.8% (56.0)
Do not really trust 27.8% (26.3)
Do not trust much at all 6.8% ( 5.9)
Do not know; No answer 2.5% ( 2.5)

Figures in parentheses are results from polls conducted in September 2006

Q12. On the next three topics, which form of media do you think plays the largest role? Please choose up to three from the possible responses.

S1. Please choose up to three forms of media that you think play a large role in transmitting world events quickly.

Standard newspaper 51.1%
Sports paper 3.0%
Evening paper 4.4%
NHK [public broadcast] TV 69.6%
Commercial television 59.1%
Radio 29.2%
Monthly magazine 0.4%
Weekly magazine 1.4%
Internet 33.1%
Other; Nothing special; Do not know; No answer 1.0%

S2. What about in terms of offering commentary, giving background, and probing into related issues? Please choose up to three.

Standard newspaper 63.8%
Sports paper 2.3%
Evening paper 3.6%
NHK [public broadcast] TV 57.2%
Commercial television 50.9%
Radio 10.0%
Monthly magazine 4.8%
Weekly magazine 10.7%
Internet 10.7%
Other; Nothing special; Do not know; No answer 3.9%

S3. What about in terms of covering injustices committed in the world and by those in power? Please choose up to three.

Standard newspaper 51.4%
Sports paper 3.3%
Evening paper 2.3%
NHK [public broadcast] TV 33.4%
Commercial television 58.8%
Radio 6.8%
Monthly magazine 7.6%
Weekly magazine 26.5%
Internet 10.6%
Other; Nothing special; Do not know; No answer 7.0%

Q13. Recently, the number of internet users in increasing; do you think newspapers will continue to be necessary to gain information/knowledge or not?

Necessary 73.9%
Generally necessary 18.2%
Generally unnecessary 4.1%
Unnecessary 2.6%
Do not know; No answer 1.2%

Q14. On average, how much time do you spend a day using reading the newspaper? Please select one from the following.

About 10 minutes 18.0% (18.0)
About 20 minutes 20.9% (22.1)
About 30 minutes 27.5% (27.3)
About 40 minutes 7.4% ( 8.6)
About 50 minutes 2.2% ( 2.2)
About 1 hour 11.7% (12.2)
About 1.5 hours 2.8% ( 2.6)
More than 2 hours 2.0% ( 1.7)
Do not read at all 4.2% ( 3.8)
Do not know; No answer 3.2% ( 1.6)

 Figures in parentheses are results from polls conducted in September 2006

Q15. On average, how much time do you spend a day using the internet, either on your PC or cell phone? Please select one from the following.

Less than 30 minutes 22.5%
Less than 1 hour 13.5%
Less than 1.5 hours 5.0%
Less than 2 hours 7.0%
Less than 3 hours 3.3%
Les than 4 hours 1.3%
Less than 5 hours 0.9%
More than 5 hours 1.2%
Do not use at all 45.2%
Do not know; No answer 0.2%

Q16. Recently, there have been movements to utilize newspapers in the classroom. Through these efforts, what sort of educational benefits do you think can be expected? Please choose as many from the following as apply.

Will become used to the printed word 51.1%
Will become interested in world events 62.6%
Will pick up habit of reading/seeing news 45.0%
Will pick up practice of self-conducted research 28.6%
Will become able to discuss news with family/friends 33.8%
Other 0.3%
Nothing in particular 4.8%
Do not know; No answer 2.2%

Reading

Q17. In this past month, about how many books have you read, not counting magazines?

One 18.3% (17.9)
Two 13.9% (16.0)
Three 7.9% ( 8.5)
Four 2.5% ( 2.5)
Five to nine 3.9% ( 4.0)
Over ten 1.7% ( 1.8)
Did not read any 51.5% (49.0)
Do not know; No answer 0.3% ( 0.2)

Figures in parentheses are results from polls conducted in October 2006

SQ. [For those who answered “Did not read any” to Q17 only]

Why didn’t you read a book this month? Please select as many reasons from the following as apply.

Did not have time 48.6% (45.0)
There was no book I wanted to read 19.0% (19.9)
Can get knowledge/information elsewhere 11.3% (17.6)
Not negatively impacted by not reading 19.7% (20.9)
Do not like reading books 9.2% (12.8)
Books are expensive 2.5 % ( 1.8)
Do not want to spend money on books 2.0% ( 2.9)
Cannot read due to health reasons 15.8% (17.4)
Do not know; No answer 6.3% ( 5.5)

Figures in parentheses are results from polls conducted in October 2006

  Q18. What is the main reason you read books? Please choose as many from the following as apply.

To deepen knowledge, education 38.7% (35.8)
To make use of at work 18.0 % (14.9)
To keep up with my hobbies 23.7% (23.8)
To understand the trend of the times 12.1% (14.8)
To gain hints on life 11.8% (12.6)
To experience a world separate from reality 8.7% ( 9.4)
It is interesting 32.5% (38.2)
It is a good way to pass time 18.5% (17.4)
It is a habit 7.5% ( 6.3)
Other; Do not read; Do not know; No answer 17.8% (20.0)

Figures in parentheses are results from polls conducted in October 2006

Q17. Out of the following genres of books, which would you most like to read? Please select up to three.

Pure literature (Post-war to contemporary) 7.9% (10.5)
Pure literature (Pre-war) 2.6% ( 3.0)
Classical literature 2.3% ( 3.6)
Historical/period novel 22.0% (21.8)
Detective/Science Fiction/adventure/”light novel” 21.4% (24.2)
Nonfiction/biography 14.3% (16.1)
Essay 15.5% (17.9)
Archaeology/history 6.6% ( 4.6)
Philosophy/ideology/religion 4.5% ( 4.4)
Politics/law/international relations 8.3% ( 5.4)
Economics/business/international economy 10.2% ( 9.6)
Natural science 6.1% ( 6.1)
Health/medicine/welfare/pension system 24.6% (21.3)
Education/child-raising 7.9% ( 8.0)
Food/diet 17.7% (16.9)
Travel/leisure/sports 23.6% (21.7)
Computers/information technology (IT) 5.0% ( 5.7)
Other; Nothing in particular; Do not know; No answer 14.7% (16.7)

Figures in parentheses are results from polls conducted in October 2006

Q20. Recently, several new [Shinsho; 11×17 cm paperback] books that are themed on current affairs or basic education have become bestsellers. Compared with before, do you read these new paperback books more, less, or the same; or did you not read these books to begin with?

More 7.6%
Same 38.4%
Less 11.5%
Do not read new books 40.5%
Do not know; No answer 2.0%

SQ. [For those who answered “More” to Q20 only]

Please choose as many reasons from the following as apply as to why you came to read more of these new paperback books.

Titles are interesting 29.0%
Content is interesting 36.2%
They are on hot topics 49.3%
Useful for living 16.7%
To gain knowledge 34.1%
Can read easily 27.5%
They are cheap 9.4%
Books are small and easy to carry around 9.4%
Other; Do not know; No answer 2.2%

Q21. Not considering magazines, during what time do you most often enjoy reading? Please choose as many from the following as apply.

While commuting to work, school, etc. 12.0%
During work/housework/study breaks 16.6%
While waiting at hospitals, banks, salon, etc. 14.6%
While eating/drinking 2.2%
While relaxing at home 52.6%
Before going to bed 26.4%
Other 0.7%
Do not read; Do not know; No answer 20.6%

Q22. Have you ever purchased a book online? Please select one from the following, not counting magazines.

Have purchased online 13.1% (10.1)
Have not purchased but would like to try 18.9% (18.9)
No desire to purchase online 63.0% (67.3)
Do not know; No answer 5.1% ( 3.7)

Figures in parentheses are results from polls conducted in October 2005

 

Q23. If there is something you would like from publishers or bookstores, please select as many from the following as apply.

Increase number of books with large print 27.3%
Increase quality of books over number published 13.1%
Reprint classics that have gone out of print 12.2%
Increase number of new paperback books 10.2%
Lower price of books 36.9%
Actively introduce good books 23.3%
Increase number of digital books that can be read on cell phone, etc. 4.1%
Make books easier to find by introducing search systems, etc. 14.0%
Have ordered books delivered right away 10.8%
Other; Nothing in particular; Do not know; No answer 24.9%

Q24. In this past year, have you used the library? Please choose one from the following that is closest to your answer.

Nearly every day 0.6% ( 0.6)
Once or twice a week 3.3% ( 2.6)
Once or twice a month 11.3% (13.3)
Once or twice every 6 months 11.5% ( 8.3)
Once or twice this year 8.8% (13.9)
Have not used 64.4% (61.3)
Do not know; No answer 0.2% ( 0.1)%

Figures in parentheses are results from polls conducted in October 2004

 

Q25. If there is something you would like from public libraries, please select as many from the following as apply.

Increase number of libraries 13.2%
Increase size of book collection 16.0%
Make books easier to find 21.8%
Stay open at night 20.5%
Decrease number of library closure days 9.8%
Expand book lending/return services to convenience stores or other convenient places 20.0%
Set up a corner, etc., for middle/high school students to create an environment where they can enjoy books 8.3%
Work on improving library users’ manners 10.3%
Make it so books can be requested from other libraries 7.5%
Other; Nothing in particular; Do not know; No answer 41.3%

Fundamental Characteristics of the Survey Sample

Regional Distribution

Hokkaido, Tohoku 12.0%
Kanto 29.4%
Chubu 18.9%
Kinki 18.7%
Chugoku,Shikoku 9.4%
Kyushu 11.5%

 

City Scale

Large metropolitan areas (Tokyo’s 23 wards and ordinance-designated cities) 23.0%
Large mid-sized cities (cities with population over 300,000) 16.4%
Mid-sized cities (cities with population over 100,000) 24.7%
Small cities (cities with population under 100,000) 24.3%
Towns and villages 11.6%

The scale is based on the established standards as of September 30, 2007

 

Gender Distribution

Male 46.9%
Female 53.1%

Age Distribution (in years)

20-24 4.0%
25-29 6.3%
30-34 7.3%
35-39 7.9%
40-44 7.3%
45-49 7.3%
50-54 9.0%
55-59 12.7%
60-69 21.4%
Over 70 years old 16.8%

Educational Background

Elementary/middle-school graduate 16.6%
High-school student or graduate 50.4%
College/junior-college student or graduate 32.3%
Do not know; No answer 0.7%

Occupational Background

[Self-employed] 15.2%
[Salaried worker] 43.7%
[Other] 41.2%
Agriculture/Forestry/Fishing 5.2%
Business/Industry/Service 8.2%
Freelance Professional 1.7%
Management/Professional 5.4%
Office worker/Skill industry 18.0%
Labor/Service 20.2%
Housewife 22.9%
Domestic woman other than a housewife 4.2%
Student 1.9%
Other; Unemployed; No answer 12.1%

Household Annual Income (in Japanese yen)

Below 2 million 10.6%
In between 2 and 4 million 22.6%
In between 4 and 6 million 20.3%
In between 6 and 8 million 16.4%
In between 8 and 10 million 6.8%
Over 10 million 5.2%
Do not know; No answer 18.0%

Disclaimer

The Mansfield Foundation is responsible for the translation of this Asahi Shimbun poll, subject to the Mansfield Foundation terms of use (see below).

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