Yomiuri Shimbun January 2008 Opinion Poll
Date Conducted
January 12 and 13, 2008
Methodology
Yomiuri conducted the poll in individual interviews on January 12 and 13, 2008, using a stratified two-stage random sample of 3,000 voters in 250 different locations. 1,780 people, or 59.3% of those selected, responded.
Key Issues
- Evaluation of the Fukuda Administration/Cabinet
- Passage of the new Maritime Self Defense Forces refueling activities law
- Pride in Japan and as a Japanese citizen
- Food safety issues and food mislabeling
Disclaimer
The Mansfield Foundation is responsible for the translation of this Yomiuri Shimbun poll, subject to the Mansfield Foundation Terms of Use.
Survey
Q1. Do you support or not support the Fukuda cabinet?
| Support | 45.6% (52.5) |
| Do not support | 41.6% (35.3) |
| Other | 3.5% (3.3) |
| Do not know; No answer | 9.3% (9.0) |
Figures in parentheses are results from polls conducted in December 2007
SQ1. [For those who answered “Support” to Q1]
Please select up to two reasons from the following for why you support the Fukuda Cabinet.
| Positively evaluate its political stance | 25.2% (25.7) |
| Feel that it is stable | 35.4% (40.2) |
| Can trust the Prime Minister | 24.2% (27.8) |
| Positively evaluate its economic policies | 6.7% (5.7) |
| Positively evaluate its foreign policy | 9.4% (8.1) |
| It is a coalition between the Liberal Democratic Party and the Komeito Party | 8.6% (7.7) |
| Fukuda is an LDP Prime Minister | 24.5% (18.8) |
| It is better than previous cabinets | 13.6% (18.7) |
| Other; Do not know; No answer | 6.8% (3.3) |
Figures in parentheses are results from polls conducted in December 2007
SQ2. [Those who answered “Do not support” to Q1 only]
Please select up to two reasons from the following for why you do not support the Fukuda Cabinet:
| Cannot positively evaluate its political stance | 41.6% (38.4) |
| Do not feel that the cabinet is stable | 27.0% (24.5) |
| Cannot trust the Prime Minister | 25.6% (22.7) |
| Cannot support the administration’s economic policies | 35.6% (34.6) |
| Cannot support the administration’s foreign policy | 9.6% (11.7) |
| It is a coalition between the Liberal Democratic Party and the Komeito Party | 12.1% (17.0) |
| Fukuda is an LDP Prime Minister | 7.2%(8.8) |
| It is worse than previous cabinets | 5.5% ( 5.6) |
| Other; Do not know; No answer | 3.4% ( 4.3) |
Figures in parentheses are results from polls conducted in December 2007
Q2. From list below, please select all applicable issues you would like the Fukuda Cabinet to prioritize and address:
| Economic conditions/job security | 55.4% (53.0) |
| Fiscal reconstruction | 22.3% (20.6) |
| Tax reform and the issue of the consumption tax | 30.7% (32.1) |
| Social security reform, including pensions and healthcare | 62.5% (61.2) |
| Support for child care and countermeasures for declining birthrates | 27.4% (27.1) |
| Education reform | 18.5% (18.1) |
| Problems of income disparities | 28.3% (25.1) |
| Administrative reform, such as cutting back the number of government employees | 16.3% (17.4) |
| Politics and money issues | 31.5% (35.1) |
| Foreign policy toward Asia, including China and South Korea | 12.3% (11.2) |
| Issues with North Korea | 19.7% (22.3) |
| National defense and security | 10.2% (10.9) |
| Constitutional revision | 5.3% (5.2) |
| Disaster prevention and crisis management | 7.7% (8.2) |
| Public safety and crime prevention | 19.4% (18.6) |
| Environmental protection | 21.6% (20.9) |
| Food safety | 24.8% (27.3) |
| Other; Nothing special; Do not know; No answer | 2.8% ( 2.5) |
Figures in parentheses are results from polls conducted in December 2007
Q3. Which political party do you support right now? Please select one:
| Liberal Democratic Party | 35.5% (35.3) |
| Democratic Party of Japan | 16.9% (17.1) |
| Komeito Party | 2.2% ( 2.5) |
| Japan Communist Party | 2.3% ( 2.1) |
| Social Democratic Party of Japan | 1.0% ( 0.8) |
| The New People’s Party | 0.2%( 0.3) |
| The New Party Nippon | —% ( 0.1) |
| Other | —%( 0.2) |
| Do not support any party | 40.7% (40.8) |
| Do not know; No answer | 1.3% (0.7) |
Figures in parentheses are results from polls conducted in December 2007
Q4. Do you approve of the passage of the new Anti-Terrorism Special Measures Law, which restarts the Japan Maritime Self Defense Force vessels’ refueling activities in support of the multinational army fighting the war on terror in Afghanistan?
| Highly approve | 16.1% |
| Somewhat approve | 31.3% |
| Do not really approve | 26.1% |
| Do not approve at all | 17.8% |
| Do not know; No answer | 8.8% |
Q5. Do you think that the passage of the new Anti-Terrorism Special Measures Law via a two-thirds majority vote in the House of Representatives was appropriate or not?
| Appropriate | 41.4% |
| Not appropriate | 45.7% |
| Do not know; No answer | 12.9% |
Q6. In the missing pension records issue, the government said it would take measures to review each of the 50 million missing records and see that the pensions were paid. However, the government has now admitted that identifying the holder of each record will be exceedingly difficult. Do you think that this is a breach of an official pledge?
| Yes | 54.8% |
| No | 40.5% |
| Do not know; No answer | 4.7% |
Q7. In the Hepatitis C group class-action law suit, Prime Minister Fukuda pledged to provide aid to all those suffering; a bill providing the corresponding aid was passed. Do you approve of Prime Minister Fukuda’s response to this issue or not?
| Highly approve | 38.0% |
| Somewhat approve | 43.5% |
| Do not really approve | 11.8% |
| Do not approve at all | 4.0% |
| Do not know; No answer | 2.7% |
Q8. Currently, by law, taxes for road construction and maintenance are tacked on to the price of gasoline. If this law expires at the end of March and the added tax is scrapped, the price of gasoline will fall, but there will be a great shortfall in both the national and regional budgets. Do you think that this law should be renewed and the additional tax should be continued, or do you think it is better to scrap the added tax?
| Continue the tax | 29.9% |
| Scrap the tax | 61.1% |
| Do not know; No answer | 9.0% |
Q9. At the end of last year, Prime Minister Fukuda made a visit to China, which included a meeting with President Hu Jintao. Overall, do you approve of Fukuda’s visit or not?
| Highly approve | 23.4% |
| Somewhat approve | 41.2% |
| Do not really approve | 20.2% |
| Do not approve at all | 7.1% |
| Do not know; No answer | 8.1% |
Q10. Prime Minister Fukuda contemplated a cabinet reshuffle in the mid-January, but ended up putting it off. Do you think Fukuda should have reshuffled the cabinet or not?
| Should have reshuffled | 35.7% |
| Do not think he should have | 49.6% |
| Do not know; No answer | 14.7% |
Q11. Overall, do you approve of the Democratic Party of Japan’s handling of the current session of Parliament?
| Highly approve | 5.7% |
| Somewhat approve | 28.2% |
| Do not really approve | 41.5% |
| Do not approve at all | 17.2% |
| Do not know; No answer | 7.3% |
Q12. Do you think the Democratic Party of Japan has the capacity to govern or not?
| Yes | 29.2% |
| No | 59.8% |
| Do not know; No answer | 11.0% |
Q13. When do you think the dissolution of the House of Representatives and the next general election should be held? Please select one of the following.
| As soon as possible | 19.6% |
| This spring | 9.3% |
| After the [G8] Summit in July | 22.2% |
| Within the year | 18.0% |
| Anytime before the term ends in Sept. 2009 | 22.2% |
| Do not know; No answer | 8.7% |
Q14. If a House of Representatives election were to be held right now, which party would you vote for in the proportional representation section? Please select from one of the following.
| Liberal Democratic Party | 34.7% |
| Democratic Party of Japan | 22.2% |
| Komeito Party | 2.7% |
| Japan Communist Party | 3.0% |
| Social Democratic Party of Japan | 1.5% |
| The New People’s Party | 0.5% |
| The New Party Nippon | — |
| Other | — |
| Undecided | 34.4% |
| Do not know; No answer | 0.9% |
Q15. Are you proud or not of the fact that you are Japanese?
| Very proud | 54.8% |
| Somewhat proud | 37.9% |
| Not proud | 5.6% |
| Do not know; No answer | 1.7% |
Q16. As the country of Japan or as a Japanese person, what sort of things do you have pride about? Please select as many as apply from the following.
| History, tradition, culture | 71.6% |
| Land, nature | 43.4% |
| Japanese Constitution | 16.8% |
| Emperor system | 12.0% |
| Economic prosperity | 18.9% |
| Level of education, science & technology | 19.3% |
| National character | 28.0% |
| Stability and order in society | 28.4% |
| Other | 0.7% |
| Nothing in particular; Do not know; No answer | 4.2% |
Q17. Compared to the people of other countries, do you think that Japanese people are of high aptitude?
| Yes | 69.6% (78.6) |
| No | 24.6% (17.0) |
| Do not know; No answer | 5.8% ( 4.4) |
Figures in parentheses are results from polls conducted in January 1986
Q18. If you were to be born again, would you want to be born Japanese again or not?
| Yes | 84.7% |
| No | 10.3% |
| Do not know; No answer | 5.0% |
Q19. What kind of country do you think Japan is now? Please select as many from the following as represent your thoughts.
| Military power | 2.0% |
| Economic power | 35.9% |
| Peaceful nation | 59.7% |
| Cultured nation | 27.2% |
| Welfare state | 9.6% |
| Closed country | 10.1% |
| Trusted country | 8.4% |
| Democratic country | 25.2% |
| Autonomous, independent country | 4.2% |
| Do not know; No answer | 4.8% |
Q20. In your daily life, which of the following do you have significant interest in? Select as many as apply.
| World affairs | 24.9% |
| Japanese affairs | 39.5% |
| Local society | 44.5% |
| Work | 38.3% |
| Family/domestic affairs | 47.4% |
| Personal affairs | 28.9% |
| Do not know; No answer | 1.3% |
Q21. As a citizen of Japan, do you strongly desire to be of service to your country or not?
| Yes | 73.3% |
| No | 20.3% |
| Do not know; No answer | 6.5% |
Q22. What does “to be of service to your country” mean to you concretely? Please select as many from the following as apply.
| Contribute to maintaining peace and safety | 44.3% |
| Contribute to economic development | 22.4% |
| Contribute internationally and raise Japan’s reputation | 10.3% |
| Make achievements in art, culture, sports | 12.0% |
| Work as a lawmaker or government leader | 1.5% |
| Work as a civil servant | 4.0% |
| Work and pay taxes | 34.2% |
| Raise children for tomorrow | 48.2% |
| Participate in volunteer activities like disaster relief | 25.6% |
| Do not know; No answer | 7.9% |
Q23. Do you think your love for your country is strong or weak?
| Strong | 29.2% |
| Relatively strong | 41.5% |
| Relatively weak | 18.7% |
| Weak | 6.5% |
| Do not know; No answer | 4.2% |
Q24.What does “love for your country” mean to you concretely? Please select as many from the following as resemble your interpretation.
| Love for the place you live/your hometown | 61.5% |
| Respect for tradition, culture | 49.0% |
| Contribute to protecting peace and safety | 31.0% |
| Contribute to national development, prosperity | 20.6% |
| Have pride as a Japanese person | 46.7% |
| Revere the Emperor and imperial family | 11.9% |
| Support Japan in the Olympics, etc. | 18.8% |
| Other | 0.3% |
| Nothing in particular | 3.7% |
| Do not know; No answer | 1.0% |
Q25. Hypothetically speaking, if Japan were invaded, what would you do? Please select one from the following that most closely represents your thinking.
| Take up arms and resist | 16.0% |
| Resist using non-armed methods | 38.9% |
| Escape to a safe place | 33.1% |
| Surrender | 6.6% |
| Do not know; No answer | 5.4% |
Q26. What roles do you particularly expect your country to play? Please select up to three from the following.
| Safeguard peace and security | 76.6% |
| Enhance public welfare | 51.7% |
| Promote economic development | 35.3% |
| Create rules for economic activity | 6.7% |
| Protect human rights | 22.6% |
| Maintain order | 34.6% |
| Enhance education | 25.4% |
| Contribute to international society | 8.2% |
| Other | 0.2% |
| Do not know; No answer | 1.3% |
Q27.
SQ1. Which do you think is a more desirable form for the nation to take: (A) “Small government”: Reduce regulations and size of the government; while burden on citizens is lessened, citizen protections and services are kept to a minimum, or (B) “Big government”: Expand regulations and size of the government; while burden on citizen is increased, citizen protections and services are enhanced.
| (A) Small government | 37.8% (47.1) |
| (B) Big government | 33.3% (28.9) |
| Neither | 26.3% (21.2) |
| Do not know; No answer | 2.6% ( 2.8) |
Figures in parentheses are results from polls conducted in December 2000
SQ2. Do you think government regulations should be kept to a minimum and the private sector should be allowed to freely compete or not?
| Yes | 59.4% |
| No | 30.9% |
| Do not know; No answer | 9.7% |
SQ3. Do you think the government should actively engage in closing the economic gap between citizens?
| Yes | 84.1% |
| No | 11.9% |
| Do not know; No answer | 4.0% |
SQ4. Do you think the government should provide generous social security, such as pensions and welfare, and for this purpose it is permissible to increase the (tax) burden on the public?
| Yes | 44.8% |
| No | 47.1% |
| Do not know; No answer | 8.1% |
Q28. What kind of country do you want Japan to be in the future? Please select up to three from the following.
| A country that pursues economic affluence | 38.9% |
| A country focused on promotion of science and technology | 14.3% |
| A country focused on enhancing welfare | 57.3% |
| A country that exercises political clout in international society | 13.3% |
| A country that tells the world about the importance of peace | 41.5% |
| A country focused on national security | 20.0% |
| A country that is a model of democracy | 11.5% |
| A country focused on promotion of culture | 10.4% |
| A country that places importance on nature and the global environment | 45.6% |
| Do not know; No answer | 1.5% |
Food Safety
Q29. Recently, have you been concerned or not about the safety of food?
| Very concerned | 48.7% (49.0) |
| Somewhat concerned | 33.8% (34.5) |
| Not very concerned | 13.8% (12.2) |
| Not concerned | 3.4% ( 4.1) |
| Do not know; No answer | 0.3% ( 0.3) |
Figures in parentheses are results from polls conducted in September 2007
SQ. [For those who answered “Very concerned” or “Somewhat concerned” to Q29]
Please select as many from the following as apply as to why you feel concern.
| Concern about pesticide residue | 49.7% |
| Occurrence of BSE and other illnesses | 32.2% |
| Potential use of genetically-modified products | 33.0% |
| Concern about additives, etc. | 49.5% |
| Increase in imported foods | 57.2% |
| Recent spate of food mislabeling incidents | 71.4% |
| Other | 0.5% |
| Do not know; No answer | 0.1% |
Q30. Do you generally trust food labels or not?
| Greatly trust | 9.3% |
| Somewhat trust | 40.7% |
| Do not really trust | 34.9% |
| Do not trust at all | 14.2% |
| Do not know; No answer | 0.9% |
Q31. Recently, it has come to light that several food manufacturers have shipped and sold products with falsified expiration dates. What do you think the reason is behind this intentional mislabeling? Please choose as many from the following as apply.
| Low morals of management and executives | 84.6% |
| Education of employees not sufficiently thorough | 24.8% |
| Lack of government food oversight and inspection | 49.5% |
| Light penalty for breaking the law | 37.3% |
| Consumers do not pay attention to labels | 17.2% |
| Other | 1.0% |
| Nothing in particular | 0.9% |
| Do not know; No answer | 0.8% |
Q32. In the food mislabeling issue, what do you find to be a particular problem? Choose as many from the following as apply.
| Expiration date, “best by” date, production date | 71.8% |
| Place/country of production | 54.4% |
| Ingredients | 37.9% |
| Presence of additives | 46.1% |
| Presence of allergens | 25.3% |
| Organic or low-pesticide labeling | 38.4% |
| Nutritional information | 8.7% |
| Other | 0.1% |
| Nothing in particular | 1.8% |
| Do not know; No answer | 0.4% |
Q33. Do you think after the discovery of several incidents of food mislabeling will lead to a decrease in such falsifications in the future or not?
| Yes | 42.0% |
| No | 54.7% |
| Do not know; No answer | 3.3% |
Q34. If a once-mislabeled food product were put on the market again, would you feel resistance to eating it or not?
| Highly resistant | 23.1% |
| Somewhat resistant | 41.5% |
| Not much resistance | 22.5% |
| No resistance at all | 12.4% |
| Do not know; No answer | 0.6% |
Q35. With the recent mislabeling of food products, has the way you select food changed? Please select as many from the following as apply.
| Instead of relying solely on labels, now decide quality of food based on look and taste | 25.3% |
| Trust in vendors and brands lost | 28.4% |
| Choose vendors and brands that are more trustworthy | 28.1% |
| Choose foods whose origin and distribution channel are clear | 38.0% |
| Pay more attention to reports on food safety | 36.4% |
| Study about food safety now | 12.0% |
| Think it is useless to try to control food safety | 7.7% |
| Other | 0.5% |
| Nothing in particular changed | 22.4% |
| Do not know; No answer | 1.5% |
Q36. If the expiration date or the “best by” date has passed, do you often just throw the food away, or do you decide whether or not to throw it away based on its appearance and smell?
| Usually throw it away | 24.2% |
| Decide by appearance and smell, etc. | 73.4% |
| Do not know; No answer | 2.4% |
Q37. After the BSE issue, the Japanese government limited the import of American beef to that from cattle 20 months old or younger. The U.S. is pressing for this restriction to be lifted, and Japan is considering loosening it to cattle under 30 months of age, which is the standard in many countries. Do you support or oppose this loosening of restrictions?
| Support | 22.5% |
| Against | 69.3% |
| Do not know; No answer | 8.1% |
Fundamental Characteristics of the Survey Sample
Regional Distribution
| Hokkaido, Tohoku | 11.9% |
| Kanto | 29.4% |
| Chubu | 19.4% |
| Kinki | 18.1% |
| Chugoku, Shikoku | 9.8% |
| Kyushu | 11.5% |
City Scale
| Large metropolitan areas (Tokyo’s 23 wards and ordinance-designated cities) | 22.9% |
| Large mid-sized cities (cities with population over 300,000) | 17.4% |
| Mid-sized cities (cities with population over 100,000) | 25.7% |
| Small cities (cities with population under 100,000) | 22.9% |
| Towns and villages | 11.1% |
The scale is based on the established standards as of September 30, 2007
Gender Distribution
| Male | 48.7% |
| Female | 51.3% |
Age Distribution (in years)
| 20-24 | 3.9% |
| 25-29 | 6.0% |
| 30-34 | 6.5% |
| 35-39 | 8.3% |
| 40-44 | 8.4% |
| 45-49 | 7.5% |
| 50-54 | 8.9% |
| 55-59 | 11.6% |
| 60-69 | 23.8% |
| Over 70 years old | 15.1% |
Educational Background
| Elementary/middle-school graduate | 14.2% |
| High-school student or graduate | 48.3% |
| College/junior-college student or graduate | 36.2% |
| Do not know; No answer | 1.4% |
Occupational Background
| [Self-employed] | 13.3% |
| [Salaried worker] | 42.8% |
| [Other] | 43.9% |
| Agriculture/Forestry/Fishing | 3.4% |
| Business/Industry/Service | 8.2% |
| Freelance Professional | 1.6% |
| Management/Professional | 5.2% |
| Office worker/Skill industry | 17.3% |
| Labor/Service | 20.3% |
| Housewife | 23.8% |
| Domestic woman other than a housewife | 4.2% |
| Student | 1.5% |
| Other; Unemployed; No answer | 14.5% |
Household Annual Income (in Japanese yen)
| Below 2 million | 11.2% |
| In between 2 and 4 million | 23.0% |
| In between 4 and 6 million | 23.0% |
| In between 6 and 8 million | 14.9% |
| In between 8 and 10 million | 6.3% |
| Over 10 million | 5.1% |
| Do not know; No answer | 16.5% |


